Saturday, May 13, 2006
Developing a Success Mindset
We often carry our employee mindset into business with us. That employee mindset, as I described last night, is that mindset where we trade a set amount of our time for a set amount of our employer's money.
That doesn't work when you start your own business. You see, nobody out there has agreed to reward you with a set amount of money for your time. You have to earn it by providing them with a different exchange. You have to provide something they need in return for their money.
That means you have to understand what your customers want and then provide it. And developing an entrepreneur mindset doesn't come naturally.
I saw an interesting example of this just this week. Fellow marketer Ryan Diess, one of the founders of Trafficology, is testing a new system he plans to market. He personally has used this system to start businesses that make $1000 dollars or more each month right from the very first month.
But before he markets this system, he wants to make sure that it's the system that does this and not just his own skill. He wants to make sure that even a complete newbie can succeed with this system.
To test it, he sought 10 people who had never made a cent online and offered to coach them, one-on-one for six weeks, in how to use this system. His goal was to have these ten people serve as living proof that his system could build businesses that could ensure immediate profitability.
For six weeks of one-on-one coaching, he asked $1997 and guaranteed that if the people he coached didn't earn back every penny of that in those six weeks, he would continue to coach them, one-on-one, until they had. In essence, he guaranteed that they would do no worse than break even on the first six weeks of their business and would complete the six weeks with a business that was already making over $1000 a month. That's a pretty good start!
Now, there were plenty of people who were rightly thrilled with this incredible offer of personal coaching from a marketer who has made millions. But he tells me that there were also dozens of nasty emails complaining that he was scamming people because he asked asked for $1997 for all the time he offered to devote to them.
These writers were so blinded by the fact that they would actually have to spend something more than just their time that they couldn't see that this coaching would repay them every penny -- guaranteed -- and leave them with a business that was many months, or even years, ahead of where it would be if they fumbled through the starting stages on their own.
That's an employee mindset. It's a mindset that expects to risk nothing and be guaranteed everything. I can almost guarantee you that none of those writers will still have their own business a couple of years from now -- unless they develop an entrepreneur mindset.
Well, I thought I'd wrap up this thread today, but I see there's still much to cover, so I'll pick it up again on Monday.
Jeff
We often carry our employee mindset into business with us. That employee mindset, as I described last night, is that mindset where we trade a set amount of our time for a set amount of our employer's money.
That doesn't work when you start your own business. You see, nobody out there has agreed to reward you with a set amount of money for your time. You have to earn it by providing them with a different exchange. You have to provide something they need in return for their money.
That means you have to understand what your customers want and then provide it. And developing an entrepreneur mindset doesn't come naturally.
I saw an interesting example of this just this week. Fellow marketer Ryan Diess, one of the founders of Trafficology, is testing a new system he plans to market. He personally has used this system to start businesses that make $1000 dollars or more each month right from the very first month.
But before he markets this system, he wants to make sure that it's the system that does this and not just his own skill. He wants to make sure that even a complete newbie can succeed with this system.
To test it, he sought 10 people who had never made a cent online and offered to coach them, one-on-one for six weeks, in how to use this system. His goal was to have these ten people serve as living proof that his system could build businesses that could ensure immediate profitability.
For six weeks of one-on-one coaching, he asked $1997 and guaranteed that if the people he coached didn't earn back every penny of that in those six weeks, he would continue to coach them, one-on-one, until they had. In essence, he guaranteed that they would do no worse than break even on the first six weeks of their business and would complete the six weeks with a business that was already making over $1000 a month. That's a pretty good start!
Now, there were plenty of people who were rightly thrilled with this incredible offer of personal coaching from a marketer who has made millions. But he tells me that there were also dozens of nasty emails complaining that he was scamming people because he asked asked for $1997 for all the time he offered to devote to them.
These writers were so blinded by the fact that they would actually have to spend something more than just their time that they couldn't see that this coaching would repay them every penny -- guaranteed -- and leave them with a business that was many months, or even years, ahead of where it would be if they fumbled through the starting stages on their own.
That's an employee mindset. It's a mindset that expects to risk nothing and be guaranteed everything. I can almost guarantee you that none of those writers will still have their own business a couple of years from now -- unless they develop an entrepreneur mindset.
Well, I thought I'd wrap up this thread today, but I see there's still much to cover, so I'll pick it up again on Monday.
Jeff
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