Friday, March 03, 2006
The Next Step in Online Marketing
I've been talking for the last couple of months on my site and in my newsletter about the growing influence of video online. Hey, it's only going to become more prominent. Google now is getting into making online videos searchable. AOL is preparing to ween its members off of dial-up connections by raising the dial-up rates to the same as they charge for broadband.
The sooner you start using online video as part of your marketing arsenal, the further ahead you'll be of your competitors (assuming they aren't already way ahead of YOU with it).
The problem has been that good training in online video has been hard to find so far. But two guys that I've been working with more and more lately have finally come out with an excellent training course that you should check out.
The sample video I've put on my site is one of theirs. I got a kick out of the humor they inject into it with pop-culture references. I think it shows that promoting with video can be fun. And pay attention to the way they segue from video to their site (and an offer of some free, sample videos that can show you more about what video can do as a promotion tool).
Just so you're forewarned, the video will take you to their site when it ends. Go ahead and sign up for their sample videos. What with the way online marketing is going, you WILL be faced with the need to add video promotion to your marketing bag of tricks eventually. You might as well find out what it can do for you while you're still ahead of everyone else.
Check out the sample video on my site. (Unfortunately, I was unable to get it to work on my blog, but it works just fine on my site.) And consider how you could use video to set your business apart.
Jeff
I've been talking for the last couple of months on my site and in my newsletter about the growing influence of video online. Hey, it's only going to become more prominent. Google now is getting into making online videos searchable. AOL is preparing to ween its members off of dial-up connections by raising the dial-up rates to the same as they charge for broadband.
The sooner you start using online video as part of your marketing arsenal, the further ahead you'll be of your competitors (assuming they aren't already way ahead of YOU with it).
The problem has been that good training in online video has been hard to find so far. But two guys that I've been working with more and more lately have finally come out with an excellent training course that you should check out.
The sample video I've put on my site is one of theirs. I got a kick out of the humor they inject into it with pop-culture references. I think it shows that promoting with video can be fun. And pay attention to the way they segue from video to their site (and an offer of some free, sample videos that can show you more about what video can do as a promotion tool).
Just so you're forewarned, the video will take you to their site when it ends. Go ahead and sign up for their sample videos. What with the way online marketing is going, you WILL be faced with the need to add video promotion to your marketing bag of tricks eventually. You might as well find out what it can do for you while you're still ahead of everyone else.
Check out the sample video on my site. (Unfortunately, I was unable to get it to work on my blog, but it works just fine on my site.) And consider how you could use video to set your business apart.
Jeff
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