Fly on the E-Commerce Cyberwall

The Importance of Momentum
One of the most underestimated things in life is momemtum. It can make your business or it can kill it. It can lead you to a fullfiling life or consign you to constant futility.

So how do you get it going for you? First, you need to know your goals—the things that are most important to you. Second, you need to make choices that tangibly bring you closer to those goals. That's it. It's that simple.

Unfortunately, while it's simple to say, it's much harder to do, especially when you have, like most people do, momentum working in a negative direction at the moment.

Have you ever decided to eat healthier? It takes a lot of willpower to start. Your momentum keeps leading you right back to those Krispy Kremes that you've grown so used to. But each time you make a decision to take the healthy route rather than the fattening one, you build momentum in the direction you want to go. The next time you face that decision it becomes easier as you accustom yourself to making different decisions than you used to make.

Before long, you start reaching for a carrot or a glass of water by habit instead of by conscious decision. You've got momentum propelling you in the direction you wanted to go.

The same goes with your business. If you're in the habit of making decisions that don't lead you toward your goal—such as surfing aimlessly, or doing busy work when you could be doing productive work—your momentum will keep you stuck and unprofitable.

Only by making a conscious effort to choose goal-oriented decisions over unfocused ones can you get momentum helping you instead of bogging you down. And with each positive choice you make, your momentum grows.
Jeff