Tuesday, February 14, 2006
Connections
What better day than Valentine's Day to look at one of the biggest myths of running an online business. What I refer to is the myth that an online business lets you hunker down in the anonymity of the Internet and make money off of nameless, faceless visitors.
It just ain't so. Life is all about connections. And I'm not talking about knowing and using people who are strategically placed to get you what you want.
Just as Valentine's Day celebrates the joy of sharing yourself with someone special, running a business online is all about sharing of yourself and developing relationships with those whose needs you can meet.
It's about benefitting one another, meeting each others' needs. True, it's not nearly as romantic as what we celebrate on Valentine's Day, but it's just as real. Without your customers, your website is nothing more than an obsolete signpost on the Internet. It's the connections that you establish with your visitors that gives your business life.
I'd like to take this opportunity to thans those who bring my business alive: those of you who read this blog, the subscribers to my newsletter, the visitors to my site. I deeply appreciate your interest and I hope that I am meeting your needs.
And, on a personal note, I'd like to give special thanks to my wife, Joanne. Jo, I would not be where I am today without you. You have made my life special.
Jeff
What better day than Valentine's Day to look at one of the biggest myths of running an online business. What I refer to is the myth that an online business lets you hunker down in the anonymity of the Internet and make money off of nameless, faceless visitors.
It just ain't so. Life is all about connections. And I'm not talking about knowing and using people who are strategically placed to get you what you want.
Just as Valentine's Day celebrates the joy of sharing yourself with someone special, running a business online is all about sharing of yourself and developing relationships with those whose needs you can meet.
It's about benefitting one another, meeting each others' needs. True, it's not nearly as romantic as what we celebrate on Valentine's Day, but it's just as real. Without your customers, your website is nothing more than an obsolete signpost on the Internet. It's the connections that you establish with your visitors that gives your business life.
I'd like to take this opportunity to thans those who bring my business alive: those of you who read this blog, the subscribers to my newsletter, the visitors to my site. I deeply appreciate your interest and I hope that I am meeting your needs.
And, on a personal note, I'd like to give special thanks to my wife, Joanne. Jo, I would not be where I am today without you. You have made my life special.
Jeff
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