Fly on the E-Commerce Cyberwall

Are You Cocooning Your Internet Business into Oblivion?
Cocooning is a major trend that leads what used to be luxuries into mainstream living. It brings attractions that used to require people to leave their home (entertainment, fine dining, spa-like pampering) right into the home itself.

And cocooning is a major force behind people leaving outside jobs and and starting their own home business. But there's a mental aspect of cocooning that is killing many of those home businesses before they start.

It's an unwillingness to venture outside your comfort zone.

There's a great feeling of freedom when you don't have to commute to work every day. I enjoy being able to set my own schedule and priorities. But I also have to guard against occupying my time with familiar little tasks that feel like work, but accomplish little toward building my business.

You still need a vision of where you want your business to go. And you need to stretch yourself to get there. Being willing to do only what comes easy doesn't work when you work for someone else and it works no better when you work for yourself.

Your business always does one of two things: grow or die. If you sink into occupying your time with nothing but the easy, the familiar, the comfortable tasks, your business dies. Only when you grow by venturing into unfamiliar territory can your business grow.

So what are you doing to grow right now? Are you finding new challenges in things you've never tried before? Are you seeking out a new customer base? Or are you finding new ways to maintain and nurture your existing customers? Whatever you do, keep yourself growing—and your business will grow, too.
Jeff