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Sunday, January 29, 2006

Performing Advanced Search Functions on Multiple Search Engines with SearchIt!
The SearchIt! free research tool consists of a window with two dropdown boxes and two text boxes. In the two dropdown boxes, you select the type of search you want to do. In the two text boxes, you select the search criteria (such as keywords or URLs) you want to use.

Rather than repeat the introductory info about SearchIt! that I shared previously, I suggest that you see the October 2nd blog for this information. Or simply realize that it is important to click all the links and read all the instructions that SearchIt! tells you to do.

You'll find SearchIt! A LOT easier and more valuable to use if you do that.

Using SearchIt!
Last week we continued covering some site research tools, including ways that SearchIt! helps you learn how many other sites are linking to you (backlinks). This week we'll look at how SearchIt! lets you perform advanced search functions on multiple search engines and directories right from SearchIt!, without you needing to navigate from one site to another to conduct your searches.

In the Step 1 dropdown box, scroll down under Advanced Search and select Straight Up.
Click the dropdown box for Step 2: Select Search Type. You'll see the following options.
(Note: These options may change. The SiteSell people (who maintain the SearchIt! tool) are constantly adding new search tools to it.)

All of the "no quotes" searches operate the same way. Similarly, all of the "with quotes" searches and "Two Search Terms" searches are also identical except for an interesting twist on Vivisimo Clusty that I'll mention in the next paragraph. So I'll break them down into these different types of searches instead of repeating the same information for each option.

Vivisimo Clusty is a different type of search engine that sorts each search into related categories. Rather than finding results for the word "apple," for example, returning pages for both the fruit and the computer, Vivisimo Clusty also provides a list of categories on the left. Click on one of those categories and you get sites that both match your search term and the category that you selected.

"No Quotes" searches
Type your keyword in the Step 3 box and click the SearchIt! button. SearchIt! will search the search engine or directory for your keywords in any combination in which they appear on any pages. Your results will appear immediately, without any intro page.

"With Quotes" searches
Type your keyword in the Step 3 box and click the SearchIt! button. SearchIt! will search the search engine or directory for your keywords with quotes (meaning that the exact phrase must appear on the page instead of any combination of the words). Your results will appear immediately, without any intro page.

"Two Search Terms" searches
Type one keyword phrase in the Step 3 box. Type another keyword phrase in the Step 4 box and click the SearchIt! button. SearchIt! will search the search engine or directory, putting both keyword phrases in quotes (meaning that each exact phrase must appear on the page instead of any combination of the words). Your results will appear immediately, without any intro page.

Next week
This Sunday, we looked at how SearchIt! lets you perform advanced search functions on multiple search engines and directories right from SearchIt!, without you needing to navigate from one site to another to conduct your searches. Next week we'll look at how SearchIt! can show you at a glance how you rank for specific search terms across multiple search engines.

All in all, SearchIt! can find you lots of valuable information. The main thing to remember is to READ THE DIRECTIONS. With as many tools packed into this one interface, you're not going to take one look at it and intuitively understand how to use every one of them. But the directions they give are easy, and they do more than just tell you how to use each tool; they also throw in tips on how to use the results you receive to make your site more successful.

SearchIt! is one of these free tools that really produces value for you. I recommend that you check it out and make it a part of your web marketing arsenal.
Jeff

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