Tuesday, January 31, 2006
Just Venting Tonight
I had a whole bunch of great topics jotted down to choose from for tonight, but I'm in the dumps tonight. It just doesn't seem honest for me to dole out optimism and encouragement when my confidence is shaken.
The reason I got this way is pretty stupid, really. I've been observing the buzz for a major product launch by another marketer to see how he handles it. Last night I listened in on a teleconference that served as his final effort to work people up to a fever pitch to BUY, BUY, BUY the second he unveiled the sales page this morning.
I had long since decided I was not interested in his product. A number of email lists from which I recently unsubscribed were built with advance versions of the software he was selling, and I was totally unimpressed with those businesses. Those sites were zero value sites whose only content was sales pitches exhorting members to go out and get more people to pay for membership.
Still, though, I was affected by the constant hype on the call. They kept hammering at how easy it would be for the totally inexperienced web marketers who made up most of the audience on the call to duplicate the spectacular results that the testers. (Incidentally, all of the testers were highly experienced web marketers who routinely get spectacular results with or without this software).
Hearing an hour-and-a-half litany of "This marketer made $50,000 of sales in a 15-minute period," or "That marketer averages 1,000 newsletter opt-ins every day," got me playing the comparison game, and it sapped my confidence big-time.
Really stupid. But days where you feel down times come with the territory. It'll just take a day or two to snap out of it, clear the hype out of my head, and get back to the normal business of building a business step by step instead of expecting the next Amazon to plop down in my lap.
One thing, though. The next time a big product launch comes around for a questionable product, I think I'll observe it from a bit more distance.
Jeff
I had a whole bunch of great topics jotted down to choose from for tonight, but I'm in the dumps tonight. It just doesn't seem honest for me to dole out optimism and encouragement when my confidence is shaken.
The reason I got this way is pretty stupid, really. I've been observing the buzz for a major product launch by another marketer to see how he handles it. Last night I listened in on a teleconference that served as his final effort to work people up to a fever pitch to BUY, BUY, BUY the second he unveiled the sales page this morning.
I had long since decided I was not interested in his product. A number of email lists from which I recently unsubscribed were built with advance versions of the software he was selling, and I was totally unimpressed with those businesses. Those sites were zero value sites whose only content was sales pitches exhorting members to go out and get more people to pay for membership.
Still, though, I was affected by the constant hype on the call. They kept hammering at how easy it would be for the totally inexperienced web marketers who made up most of the audience on the call to duplicate the spectacular results that the testers. (Incidentally, all of the testers were highly experienced web marketers who routinely get spectacular results with or without this software).
Hearing an hour-and-a-half litany of "This marketer made $50,000 of sales in a 15-minute period," or "That marketer averages 1,000 newsletter opt-ins every day," got me playing the comparison game, and it sapped my confidence big-time.
Really stupid. But days where you feel down times come with the territory. It'll just take a day or two to snap out of it, clear the hype out of my head, and get back to the normal business of building a business step by step instead of expecting the next Amazon to plop down in my lap.
One thing, though. The next time a big product launch comes around for a questionable product, I think I'll observe it from a bit more distance.
Jeff
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