Monday, January 16, 2006
Growing Through Growth
I've watched an interesting phenomenon lately on my site. I haven't done much from an optimization standpoint on One Stop Web Support because of some general renovation of the site that has kept me fully occupied.
Yet, while not doing anything specific with optimization in mind, search engine spidering has increased, rankings have risen, and traffic has grown steadily.
Lacking any moves of seo brilliance to attribute this to, I fall back on a simpler explanation: search engines like quality sites with lots of useful content.
My renovation work has involved reorganizing pages to make them clearer for users and adding pages to fill in gaps that I felt needed to be filled. Hmm... clearer pages, more useful content... could it be that trying to fool the search engines into thinking you have a useful site is actually a harder task than simply creating useful content to begin with?
It's just like Ken Evoy describes in his classic C-T-P-M process for building a profitable business online.
The key is to keep building quality content. It may not be as glamorous as chasing after some mythical Holy Grail of optimization trickery, but it works.
Jeff
I've watched an interesting phenomenon lately on my site. I haven't done much from an optimization standpoint on One Stop Web Support because of some general renovation of the site that has kept me fully occupied.
Yet, while not doing anything specific with optimization in mind, search engine spidering has increased, rankings have risen, and traffic has grown steadily.
Lacking any moves of seo brilliance to attribute this to, I fall back on a simpler explanation: search engines like quality sites with lots of useful content.
My renovation work has involved reorganizing pages to make them clearer for users and adding pages to fill in gaps that I felt needed to be filled. Hmm... clearer pages, more useful content... could it be that trying to fool the search engines into thinking you have a useful site is actually a harder task than simply creating useful content to begin with?
It's just like Ken Evoy describes in his classic C-T-P-M process for building a profitable business online.
The key is to keep building quality content. It may not be as glamorous as chasing after some mythical Holy Grail of optimization trickery, but it works.
Jeff
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