Fly on the E-Commerce Cyberwall

Good Guys of Internet Marketing (part 2)
Yesterday I decided to point out a couple of the most customer friendly Internet marketers I've come across. But there was so much to say about Ken Evoy that my post simply got too long. So I decided to deal today with the other guy that I think ranks up there with Ken.

Jason Potash
I first came across Jason when I was looking for a way so simplify promoting my ezine. I came across his Ezine Announcer software and it did the trick beautifully.

Similarly, when I started submitting my articles to article directories, I found that Jason had just come out with his excellent Article Announcer software. It was pricier than Ezine Announcer, but, based on how much time his Ezine Announcer had saved me, it seemed worth it, even at a higher price.

Article Announcer definitely was worth it and has paid for itself over and over. And I would have been satisfied if it had stayed at that.

But remember what I said yesterday about how Ken Evoy OVERdelivers on what people expect? Jason does business the same way. A couple of weeks after I bought Article Announcer, I got an email from Jason, saying that he had realized that Article Announcer would be even easier to use if users could upload their articles to the type of easy-publish tool that article directories use to make it easy for people to download articles in any format they want.

So Jason had gone out and set aside web space, set aside email accounts, and created an easy-publish tool that Article Announcer owners could use to automate their article submissions even further.

Now at this point, Jason already had my money and I was satisfied. There's no reason he HAD to add these extra features. But he did. And it made a product that was already worth more than I had paid for it worth even more. In my mind, that's OVERdelivering.

So, although my blog yesterday started with a gripe about a couple of marketers who cared about nothing more than making a fast buck, at least dealing with them got me to consider the other side of Internet marketing, too. There are some real gems among Internet marketers, as well. And I'd put Ken Evoy and Jason Potash firmly in that category.
Jeff