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Sunday, January 08, 2006

Finding Related Sites With SearchIt! Free Internet Marketing Research Tool
The SearchIt! free search tool consists of a window with two dropdown boxes and two text boxes. In the two dropdown boxes, you select the type of search you want to do. In the two text boxes, you select the search criteria (such as keywords or URLs) you want to use.

Rather than repeat the introductory info about SearchIt! that I shared previously, I suggest that you see the October 2nd blog for this information. Or simply realize that it is important to click all the links and read all the instructions that SearchIt! tells you to do.

You'll find SearchIt! A LOT easier and more valuable to use if you do that.

Using SearchIt!
Last time we continued covering some site research tools, including ways to find vital statistics about a site, including info such as contact information or whether your site is on any spammer blacklists. This week we'll look at how SearchIt! can help you find related sites for joint ventures or link exchanges.

In the Step 1 dropdown box, scroll down under Site Research and select Similar/Related.

Click the dropdown box for Step 2: Select Search Type. You'll see the following options.

Google Related Tool
Alexa Related Tool
Gigablast Related Search
U May C More

(Note: These options may change. The SiteSell people (who maintain the SearchIt! tool) are constantly adding new search tools to it.)

Google Related Tool
This option find sites that are similar to whatever domain you choose. Type the domain name (without the http:// or the www.) in the Step 3 box. Click the SearchIt! button.

You can enter a competitor's domain name. You can find their super-affiliates and approach them about promoting you as well. Or you can enter your own domain name and find related sites that you can approach about link exchanges or joint ventures. Click the link at the bottom of the intro page to see your results.

Alexa Related Tool
This option operates in a similar way to the Google Related Tool, but gathers its information in a different way, resulting, usually, in smaller sites than Google returns.

Type the domain name (without the http:// or the www.) in the Step 3 box. Click the SearchIt! button.

Use it the same way you would the Google Related Tool and mine its additional information. Enter a competitor's domain name and find their super-affiliates to approach about promoting you as well. Or enter your own domain name and find related sites that you can approach about link exchanges or joint ventures. Click the link at the bottom of the intro page to see your results.

Gigablast Related Search
This option operates in a similar way to the Google and Alexa Related Tools, but, in my opinion, is the least useful of the three for finding related sites. It seems better at finding sites where the other site mentions the domain you are searching for. Type the domain name (without the http:// or the www.) in the Step 3 box. Click the SearchIt! button.

Enter a competitor's domain name to find what other sites mention them and might be persuaded to mention you as well. Or you can enter your own domain name and find what sites mention you. Click the link at the bottom of the intro page to see your results.

U May C More
This option, too, operates in a similar way to the Google Related Tool. It organizes sites in a different way, though. It locates the site you search for in their database and gives you a list of other sites that fit into the same category. As such, it focuses more on sites that are related in theme and pretty much ignores any link relationship between the two.

Type the domain name (without the http:// or the www.) in the Step 3 box. Click the SearchIt! button.

Use it the same way you would the Google Related Tool and mine its additional information.

Enter a competitor's domain name or your own to find related sites. Check them out and approach about link exchanges or joint ventures. Click the link at the bottom of the intro page to see your results.

Next week
This Sunday, we looked at how SearchIt! can help you find related sites for joint ventures or link exchanges. Next week we'll look at how SearchIt! can help you keep track of how well the search engines are spidering your site.

All in all, SearchIt! can find you lots of valuable information. The main thing to remember is to READ THE DIRECTIONS. With as many tools packed into this one interface, you're not going to take one look at it and intuitively understand how to use every one of them. But the directions they give are easy, and they do more than just tell you how to use each tool; they also throw in tips on how to use the results you receive to make your site more successful.

SearchIt! is one of these free tools that really produces value for you. I recommend that you check it out and make it a part of your web marketing arsenal.
Jeff

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