Wednesday, January 25, 2006
Bad Guys and Good Guys (part 1)
I finally got fed up the other day. See, I subscribe to a lot of marketing newsletters to see what others are doing and what trends are emerging. A couple of them finally wore out their welcome with me.
After a couple of months of getting nothing but solo adverts ("newsletters" that contain no content -- just an advertisement for some product) from them and absolutely nothing ever added to their private content area other than additional pitches about how much money members could make by referring other members, I gave up on them.
(BTW, I have NEVER, EVER recommended these losers in any way on my site.)
But cleaning that deadwood out of my list of newsletters brought to mind also some of the Good Guys that I've come across in Internet marketing. I've come across a lot that I respect and trust, but I'll single out only two for special mention because they have shown themselves repeatedly to stand out from even the most outstanding marketers on the Web.
I'll do this in two parts. Today, I'll cover Ken Evoy.
Ken Evoy
Ken is the founder of SiteSell, the company that produces what I consider to be the best all-around web marketing tool available, SiteBuildIt!, as well as a number of other excellent products. Ken constantly preaches that the best way to win and keep customers is to OVERdeliver on what you promise them, and Ken practices what he preaches.
How often do you buy something and then, months later, have the buyer throw in something MORE than he offered when you bought? Not too often, I suspect. But that's the way Ken does business all the time.
SiteBuildIt! is the most complete tool for building and promoting a business online that I've ever seen. Yet he's constantly adding more and more features to it as he gets ideas of how to make it better. And all of those improvements come automatically, at no extra cost, to anyone who creates a SiteBuildIt! site.
His latest newsletter describes how he completely redid the module that helps site owners find the best ways to make money with their sites. Did he have to do that? No. I've never seen anybody offering a feature anything like that, either as a standalone tool or as part of a larger product. But he tore the old one apart and started from scratch. The results? Beta testers of the new module have added up to an extra $1000 a month to their income from the additional ways to make money that the improved module has found for them.
And I see Ken doing that kind type of improvement all the time with SiteSell.
Log on to SiteSell's private forum (available only to SiteBuildIt! owners and affiliates) and you're surrounded by people who have used SiteBuildIt! to build successful, PROFITABLE businesses. And you'll likely run across Ken, too, in the forum—offering advice or finding out how to better meet the needs of his customers.
For someone who has built a business that is one of the 1000 most visited sites on the Internet to be that closely involved with helping his customers definitely goes way beyond expectations. Like I say, Ken's philosophy is to OVERdeliver on what people expect. And he does that to an amazing degree. Hmm... Think it might have any connection to his success?
(Incidentally, here's a top secret tip. If you want to get into his forum—which I highly recommend as a source of fantastic marketing ideas—you can do so by becoming an affiliate. Just go to SiteSell and click on the Affiliate icon in the upper right corner of the page. You'll get some great ideas there.)
Jeff
I finally got fed up the other day. See, I subscribe to a lot of marketing newsletters to see what others are doing and what trends are emerging. A couple of them finally wore out their welcome with me.
After a couple of months of getting nothing but solo adverts ("newsletters" that contain no content -- just an advertisement for some product) from them and absolutely nothing ever added to their private content area other than additional pitches about how much money members could make by referring other members, I gave up on them.
(BTW, I have NEVER, EVER recommended these losers in any way on my site.)
But cleaning that deadwood out of my list of newsletters brought to mind also some of the Good Guys that I've come across in Internet marketing. I've come across a lot that I respect and trust, but I'll single out only two for special mention because they have shown themselves repeatedly to stand out from even the most outstanding marketers on the Web.
I'll do this in two parts. Today, I'll cover Ken Evoy.
Ken Evoy
Ken is the founder of SiteSell, the company that produces what I consider to be the best all-around web marketing tool available, SiteBuildIt!, as well as a number of other excellent products. Ken constantly preaches that the best way to win and keep customers is to OVERdeliver on what you promise them, and Ken practices what he preaches.
How often do you buy something and then, months later, have the buyer throw in something MORE than he offered when you bought? Not too often, I suspect. But that's the way Ken does business all the time.
SiteBuildIt! is the most complete tool for building and promoting a business online that I've ever seen. Yet he's constantly adding more and more features to it as he gets ideas of how to make it better. And all of those improvements come automatically, at no extra cost, to anyone who creates a SiteBuildIt! site.
His latest newsletter describes how he completely redid the module that helps site owners find the best ways to make money with their sites. Did he have to do that? No. I've never seen anybody offering a feature anything like that, either as a standalone tool or as part of a larger product. But he tore the old one apart and started from scratch. The results? Beta testers of the new module have added up to an extra $1000 a month to their income from the additional ways to make money that the improved module has found for them.
And I see Ken doing that kind type of improvement all the time with SiteSell.
Log on to SiteSell's private forum (available only to SiteBuildIt! owners and affiliates) and you're surrounded by people who have used SiteBuildIt! to build successful, PROFITABLE businesses. And you'll likely run across Ken, too, in the forum—offering advice or finding out how to better meet the needs of his customers.
For someone who has built a business that is one of the 1000 most visited sites on the Internet to be that closely involved with helping his customers definitely goes way beyond expectations. Like I say, Ken's philosophy is to OVERdeliver on what people expect. And he does that to an amazing degree. Hmm... Think it might have any connection to his success?
(Incidentally, here's a top secret tip. If you want to get into his forum—which I highly recommend as a source of fantastic marketing ideas—you can do so by becoming an affiliate. Just go to SiteSell and click on the Affiliate icon in the upper right corner of the page. You'll get some great ideas there.)
Jeff
Comments:
Post a Comment
© 2005, 2006, 2007, 2008, 2009, 2010 Jeff Baas, One Stop Web Support
