Fly on the E-Commerce Cyberwall

Are You Driving Your Business to Success?
Driving a car is a lot like running a business. How? Consider this.

Setting a Destination
Any time you get in the car, you have a specific destination in mind. You don't just hop in and wait to see where the car will take you. Nor can you merely have a general idea of a destination and hope to end up somewhere in its general vicinity. You need to know exactly where you want to end up.

Running a business online is the same way. You need to set a destination for yourself—what you want to accomplish. And it needs to be specific, not just a vague dream of success.

Driving It to Your Destination
Once you have a destination in mind for your car, you don't just sit there and wait for it take you where you want to go. You actively drive it there. You determine the route you will take and guide it there, turn by turn.

Similarly, you have to drive your business to the destination you've chosen. To simply set it up and expect it to take you there on its own is no different than jumping into a car, barking out your desired destination, and waiting for it to drive itself.

You need to take an active role in plotting out how to get to the destination you've chosen. If you're not sure how to do that, check out yesterday's blog entry on backwards planning. But get it firmly in your mind that reaching your destination will take active effort on your part in determining where and how to get to where you want to go.
Jeff