Monday, December 12, 2005
What Business Is All About
I helped a client (and a friend) today with his busiest day of the year. I processed orders from the Web, from the phone, and from the fax nonstop. There were times I simply left the phone ring while I caught up with the orders that were rapidly getting out of control.
And I felt good to think that I was playing a role in helping so many people find a gift that would surprise and thrill their loved ones on Christmas morning.
A couple of years ago, one of the production people at that company summed it up beautifully as we all took a break after the last shipment that could arrive in time for Christmas had gone out. "Do you realize how many thousands of people we've just helped have a happier Christmas?" he exclaimed.
And this is something that is not unique to Christmastime sales. Making people happy is an essential part of business year-round.
Think about it. If you're not bringing people something they find valuable, you have no business. You have no sales. It is the needs and the dreams that we fulfill for our customers that drive our businesses.
That's why it's necessary in forming a business to look beyond simply finding a product that we'd like others to buy and look at our customers' needs and problems to find something that THEY want and need to buy. For in making them happy is where we find the reason for our businesses to exist.
Jeff
I helped a client (and a friend) today with his busiest day of the year. I processed orders from the Web, from the phone, and from the fax nonstop. There were times I simply left the phone ring while I caught up with the orders that were rapidly getting out of control.
And I felt good to think that I was playing a role in helping so many people find a gift that would surprise and thrill their loved ones on Christmas morning.
A couple of years ago, one of the production people at that company summed it up beautifully as we all took a break after the last shipment that could arrive in time for Christmas had gone out. "Do you realize how many thousands of people we've just helped have a happier Christmas?" he exclaimed.
And this is something that is not unique to Christmastime sales. Making people happy is an essential part of business year-round.
Think about it. If you're not bringing people something they find valuable, you have no business. You have no sales. It is the needs and the dreams that we fulfill for our customers that drive our businesses.
That's why it's necessary in forming a business to look beyond simply finding a product that we'd like others to buy and look at our customers' needs and problems to find something that THEY want and need to buy. For in making them happy is where we find the reason for our businesses to exist.
Jeff
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