Saturday, November 26, 2005
Honesty in Marketing
Lately, I've been deluged with urgent emails from marketers whose newsletters I subscribe to, all urging me to take advantage of the "fantastic deal" they've just worked out for their subscribers with the creator of Traffic Hurricane, a tool that autogenerates pages for a site.
Sounds like a real time-saver, doesn't it? Plug in your keyword and it will create a page supposedly optimized for the search engines, all without you having to put any thought whatsoever into what is written on the page.
The problem is that pages created with this type of software generally read like no one with half a brain has put any thought into what is written on the page. It's search engine fodder designed specifically to trick the search engines into sending searchers to your site and then providing them with content so worthless that they'll click on your AdSense ads to find something that actually fills their needs.
Pages created by Traffic Hurricane and similar software are currently Target Number 1 in the sights of the search engines as they try to clear their results of worthless spam. And I'm seeing more and more directories that state in their site submission requirements that they will refuse to link to any sites that use autogeneration tools like Traffic Hurricane (usually mentioned specifically by name).
No wonder the creator offers a "fantastic deal" to anyone willing to promote this trash. He knows his product's time is ending and is trying to cash in while some people still don't realize how much they are jeopardizing their business by buying it.
Frankly, each marketer who sent me this offer has taken a huge step down in my opinion of him, and is in danger of me unsubscribing from his newsletter.
It also reminds me of a great quote I from another marketer I consider highly (and who did NOT promote a "fantastic deal" on Traffic Hurricane).
Jason Potash, developer of Article Announcer and Ezine Announcer, has said the following numerous times in his writing:
"Honesty is the secret weapon in marketing right now, because so few people are using it."
Jeff
Lately, I've been deluged with urgent emails from marketers whose newsletters I subscribe to, all urging me to take advantage of the "fantastic deal" they've just worked out for their subscribers with the creator of Traffic Hurricane, a tool that autogenerates pages for a site.
Sounds like a real time-saver, doesn't it? Plug in your keyword and it will create a page supposedly optimized for the search engines, all without you having to put any thought whatsoever into what is written on the page.
The problem is that pages created with this type of software generally read like no one with half a brain has put any thought into what is written on the page. It's search engine fodder designed specifically to trick the search engines into sending searchers to your site and then providing them with content so worthless that they'll click on your AdSense ads to find something that actually fills their needs.
Pages created by Traffic Hurricane and similar software are currently Target Number 1 in the sights of the search engines as they try to clear their results of worthless spam. And I'm seeing more and more directories that state in their site submission requirements that they will refuse to link to any sites that use autogeneration tools like Traffic Hurricane (usually mentioned specifically by name).
No wonder the creator offers a "fantastic deal" to anyone willing to promote this trash. He knows his product's time is ending and is trying to cash in while some people still don't realize how much they are jeopardizing their business by buying it.
Frankly, each marketer who sent me this offer has taken a huge step down in my opinion of him, and is in danger of me unsubscribing from his newsletter.
It also reminds me of a great quote I from another marketer I consider highly (and who did NOT promote a "fantastic deal" on Traffic Hurricane).
Jason Potash, developer of Article Announcer and Ezine Announcer, has said the following numerous times in his writing:
"Honesty is the secret weapon in marketing right now, because so few people are using it."
Jeff
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