Friday, October 21, 2005
The Myth of the Evil Businessman
I'm feeling a little smug today. I've been offering $60 worth of gifts for those who sign up for my free newsletter. Today I was able to add another $200 worth of value to those bonuses.
I now am able to add to my bonus package two months of free access to the members-only website of one of the top—and most expensive—traffic-building resources on the web. I'd like to thank them for their generosity and their assistance, but, unfortunately, can't reveal their name.
But if you'd like to subscribe to my newsletter, you're welcome to find out—and collect on the other bonuses as well.
Well, enough self-promotion. Let's get to a little insight.
You know, I remember when growing up, I had this picture of business owners as being evil creatures scheming to cheat me out of my money. I guess a lot of that came from growing up with TV and seeing businesspeople portrayed as heartless villians who would lie, steal, and murder for any any small increase in profit.
But getting into business (how did that ever happen?) has shown a side of business that Hollywood doesn't choose to see.
Yeah, there are some scumbags in business. But then again there are scumbags present in any grouping of people you might imagine. But one of the key elements I've found in successful businesspeople is their understanding that the more you overdeliver what customers expect of you, the more willing customers are to do their business with you.
Generosity can be good business. I mentioned last night how one product creator developed a new product and gave it away to his existing customers, but built it so that by promoting it, those customers could make more money for themselves and attract new customers to him.
Tonight, I'm able to add a valuable bonus to my newsletter signup package because the business owner who gave me that permission knows that a lot of people who sign up for my newsletter are a perfect fit for his resources, and that most of them would never know what he could do for them unless he gave them a free sample of it.
Business is not the dirty thing I saw it as when I was a kid. It runs on generosity. Granted it's not necessarily completely altruistic generosity, but a calculated generosity that opens the door to benefits flowing both to the buyer and the seller.
Jeff
I'm feeling a little smug today. I've been offering $60 worth of gifts for those who sign up for my free newsletter. Today I was able to add another $200 worth of value to those bonuses.
I now am able to add to my bonus package two months of free access to the members-only website of one of the top—and most expensive—traffic-building resources on the web. I'd like to thank them for their generosity and their assistance, but, unfortunately, can't reveal their name.
But if you'd like to subscribe to my newsletter, you're welcome to find out—and collect on the other bonuses as well.
Well, enough self-promotion. Let's get to a little insight.
You know, I remember when growing up, I had this picture of business owners as being evil creatures scheming to cheat me out of my money. I guess a lot of that came from growing up with TV and seeing businesspeople portrayed as heartless villians who would lie, steal, and murder for any any small increase in profit.
But getting into business (how did that ever happen?) has shown a side of business that Hollywood doesn't choose to see.
Yeah, there are some scumbags in business. But then again there are scumbags present in any grouping of people you might imagine. But one of the key elements I've found in successful businesspeople is their understanding that the more you overdeliver what customers expect of you, the more willing customers are to do their business with you.
Generosity can be good business. I mentioned last night how one product creator developed a new product and gave it away to his existing customers, but built it so that by promoting it, those customers could make more money for themselves and attract new customers to him.
Tonight, I'm able to add a valuable bonus to my newsletter signup package because the business owner who gave me that permission knows that a lot of people who sign up for my newsletter are a perfect fit for his resources, and that most of them would never know what he could do for them unless he gave them a free sample of it.
Business is not the dirty thing I saw it as when I was a kid. It runs on generosity. Granted it's not necessarily completely altruistic generosity, but a calculated generosity that opens the door to benefits flowing both to the buyer and the seller.
Jeff
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