Monday, October 24, 2005
Improving Google AdWords Ads
Last week I broke down and finally started studying Perry Marshall's Definitive Guide to Google AdWords. I wish I had done so long ago. I split tested two of his tips so far that I hadn't discovered on my own in my previous work with AdWords. Across the board the clickthru rates on my client's ads that used these two tips have been significantly better than the old ads (which were already pretty good).
As Perry's guide predicted, clickthrus have been better on ads that contained the keyword in the URL, and on ads that contained objective wording rather than subjective (for example, "Enjoy etched mirrors" beat "Stunning etched mirrors" every time).
(Note: don't take this to mean that you can improve any ad by putting the word "Enjoy" in it. Don't fall into the trap of thinking that certain words by themselves are what makes an ad work better. I'll be testing other wordings as I go along—as you should do with your ads—to keep trying to improve clickthrus right along.)
But I've been pleased with my results from Perry Marshall's guide. Check it out if you're doing Google AdWords. I've been doing Google AdWords successfully for three years and I managed to pick up some excellent tips from it.
Jeff
Last week I broke down and finally started studying Perry Marshall's Definitive Guide to Google AdWords. I wish I had done so long ago. I split tested two of his tips so far that I hadn't discovered on my own in my previous work with AdWords. Across the board the clickthru rates on my client's ads that used these two tips have been significantly better than the old ads (which were already pretty good).
As Perry's guide predicted, clickthrus have been better on ads that contained the keyword in the URL, and on ads that contained objective wording rather than subjective (for example, "Enjoy etched mirrors" beat "Stunning etched mirrors" every time).
(Note: don't take this to mean that you can improve any ad by putting the word "Enjoy" in it. Don't fall into the trap of thinking that certain words by themselves are what makes an ad work better. I'll be testing other wordings as I go along—as you should do with your ads—to keep trying to improve clickthrus right along.)
But I've been pleased with my results from Perry Marshall's guide. Check it out if you're doing Google AdWords. I've been doing Google AdWords successfully for three years and I managed to pick up some excellent tips from it.
Jeff
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