Fly on the E-Commerce Cyberwall

Quick tip on improving conversions
I came up with a thought today that really clarified my work on tweaking the conversion rates on a client's site. You always want to have in mind what specific action you want your visitors to take on each page of your site. But I've always found it hard to make analyzing this Most Wanted Response (MWR) tangible enough to be much of a guide in what to do.

But the question I came up with really helped me clarify this. Ask yourself as you look at your page, "If I could tell my visitors exactly what I'd like them to do next on this page, what would I tell them?"

Posing the matter in this way not only clears up any fuzziness you have on what you want them to do, but it usually leads to identifying ways that you can steer them in the direction you want. After all, how can you answer, "What would I tell them?" without thinking of specific things to say and seeing specific places where you can say them?

It was a great time-saver today that I plan to use a lot in the future.
Jeff