Fly on the E-Commerce Cyberwall

The value of tracking
With four months of One Stop Web Support being active, I've been doing a lot of analysis of it lately—analyzing how people are finding it, what they're clicking on once they arrive—all to determine what's working and what isn't. Results, as they usually are, have been surprising.

I had put most of my focus on the website building part of the site, but I find that the auction information has been as popular, if not more popular, than the website info despite the fact that I devoted three times as much attention to the website portion.

The result is: more auction info coming, which you can already see growing. And in the next few days, the navigation will show a more even split between website info and the auction info. Keywords I'm targeting will be readjusted as well, and the whole site eventually will work from a seven step blueprint for success that fits both the auction and website business models.

And all of this is driven by what the referrer logs show people are looking for. Tracking is essential. You never know what exactly people will look for on your site when you start. You can have a pretty good idea by doing your keyword research, but you never know exactly until they arrive.

And once you do, you have the luxury of them telling you what they want more of and what they don't. And if you want their business, you need to listen instead of hanging on to what you thought they wanted. Look for steady changes on the site over the next few days.
Jeff