Fly on the E-Commerce Cyberwall

1. Make your business an extension of yourself—you sell most effectively when what you sell comes from what you are
2. Learn what your buyers are looking for and how they're looking for it—once you know they problems they want to solve, you can present them with solutions that are guaranteed to get their attention
3. Decide how you'll meet their needs—find not only the best solutions for their problems, but the best ways to receive value from them for your solutions in proportion to the value you give them
4. Work out the nuts and bolts of your business—learn enough about how your business model works to get your business functioning
5. Create your business to establish a relationship with your customers—gain their trust and you earn their business; neglect gaining their trust and they'll go somewhere else
6. Attract buyers to your site—only after you've addressed the first five principles are you ready to start driving traffic to your site
7. Track and test EVERYTHING—don't assume you're giving your visitors what they want; test everything to find out all the little things you can do to increase sales even more

Although you'll find those principles laid out like this only here, you'll find the truths behind them sprinkled throughout the writings of every web marketing and auction guru, but never put together in a concise form. I hope that this form will help make it clearer and easier to understand. Look for me to develop these principles on the site over the coming weeks as the site's structure becomes based more on these principles.

Jeff