Thursday, August 11, 2005
The Lottery Trap
Last night I talked about one of the biggest traps that someone starting their first online business faces, The Dream Trap.
Well, my mind still seems to be focused on the things that delay, or even derail, many online business efforts. And tonight The Lottery Trap comes to mind.
The Lottery Trap is the belief that somewhere out there exists some simple formula or simple tool that requires almost no effort, but will suddenly shower you with unlimited riches. I've seen people who were into search engine optimization who were absolutely convinced that, somehow, they could hit on the proper keyword densities and placements, and when they did, every page they constructed would have #1 ranking on all the search engines, providing them with unlimited wealth.
I've seen people who were focused on incoming links who felt that they could reach some magic number of links, and, if they did, they'd rank #1 and be rolling in similar wealth.
I've seen people buy one ebook after another and tool after tool in the hope that this one would be the one that lets them settle into a comfy hammock while their website or auction churned out effort-free sales.
And that sad thing about that is that even if the resources they bought could have helped them build a successful business, they leave them all gathering dust—unused—as soon as they see that they'll actually have to put some effort into carrying out the steps that those resources give them to lead them to success.
And what do they do as those resources gather dust? Why, buy another resource in the hope that that one will be their lottery ticket to a life of ease. Or they beat their head against another dead end, hoping fruitlessly to discover the secret optimization formula or the magic number of links that will ensure them lifelong success.
The truth is, that even the most automated, effort-free business doesn't start out that way.
I have never met any successful web business owner who was able to start a business without putting a lot of effort into building it.
If you're approaching your web business with an expectation that all you need is some small thing that will give you success, recognize that your first step toward success will be to lose that lottery trap attitude. Even the best tools, tools that walk you through all the steps of starting a successful business, like SiteBuildIt!, require that you make a big commitment of time and energy in order to put their resources to work.
There is no quick, easy, or effortless way to success. But success is available if you're willing to work at it.
Jeff
Last night I talked about one of the biggest traps that someone starting their first online business faces, The Dream Trap.
Well, my mind still seems to be focused on the things that delay, or even derail, many online business efforts. And tonight The Lottery Trap comes to mind.
The Lottery Trap is the belief that somewhere out there exists some simple formula or simple tool that requires almost no effort, but will suddenly shower you with unlimited riches. I've seen people who were into search engine optimization who were absolutely convinced that, somehow, they could hit on the proper keyword densities and placements, and when they did, every page they constructed would have #1 ranking on all the search engines, providing them with unlimited wealth.
I've seen people who were focused on incoming links who felt that they could reach some magic number of links, and, if they did, they'd rank #1 and be rolling in similar wealth.
I've seen people buy one ebook after another and tool after tool in the hope that this one would be the one that lets them settle into a comfy hammock while their website or auction churned out effort-free sales.
And that sad thing about that is that even if the resources they bought could have helped them build a successful business, they leave them all gathering dust—unused—as soon as they see that they'll actually have to put some effort into carrying out the steps that those resources give them to lead them to success.
And what do they do as those resources gather dust? Why, buy another resource in the hope that that one will be their lottery ticket to a life of ease. Or they beat their head against another dead end, hoping fruitlessly to discover the secret optimization formula or the magic number of links that will ensure them lifelong success.
The truth is, that even the most automated, effort-free business doesn't start out that way.
I have never met any successful web business owner who was able to start a business without putting a lot of effort into building it.
If you're approaching your web business with an expectation that all you need is some small thing that will give you success, recognize that your first step toward success will be to lose that lottery trap attitude. Even the best tools, tools that walk you through all the steps of starting a successful business, like SiteBuildIt!, require that you make a big commitment of time and energy in order to put their resources to work.
There is no quick, easy, or effortless way to success. But success is available if you're willing to work at it.
Jeff
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