Fly on the E-Commerce Cyberwall

Looking for shortcuts, Part 2
A couple of nights ago, I lamented the way that so many new business owners on the web demonstrate an attitude of looking for shortcuts, looking for a magic formula that will bring them unlimited revenues with little or no effort.

I got to thinking about that again as I did some keyword research today. You'll find thousands of searches for keywords related to these magic formulas and to no-risk, no effort fantasies of success. But look up keywords related to the ways to work your way to success, such as ones related to keyword research, niche marketing, copywriting, opt-in newsletters, and such, and the numbers of searches pales in comparison.

Maybe it's due to the fact that so many searchers never look deeper than their fantasies allow them to look. So you get thousands of beginning level, unrealistic searches and only a handful who get far enough to recognize what they need to search for to succeed.

But it's sad to see that so many people—who easily could start a successful side business, or even a successful career—stop short at merely dreaming of what could be.
Jeff