Tuesday, August 02, 2005
Another great movie quote
Ever since quoting a line from Batman Begins in Friday's blog and relating it to web marketing, another movie quote has bugged me into finally sharing it. It's from The Empire Strikes Back:
"Do. Or do not do. There is no try." Yoda
Many potential web marketers are satisfied merely to try. There's a certain status to saying, "I have my own web business," even though the web business in question does absolutely nothing, or maybe even has never gotten beyond being a distant daydream.
It's kind of like when I was trying to get into screenwriting, years back. So many writers were content to just go around saying they were writing a screenplay. Ask to see it and they would waffle a bit about how it was still in progress, not ready for anyone to see yet, etc., and they'd waffle about it for years.
And it usually never was ready, because all they wanted to do was enjoy the status of saying they were a screenwriter. The same thing goes with web businesses.
It makes you sound like a big shot to say you have a web business. But if you don't do what it takes to build a web business, you don't have one. At best, you have a vanity site, a dream, a mask.
There is no try. There is no almost. Either you do—or you do not do.
Jeff
Ever since quoting a line from Batman Begins in Friday's blog and relating it to web marketing, another movie quote has bugged me into finally sharing it. It's from The Empire Strikes Back:
"Do. Or do not do. There is no try." Yoda
Many potential web marketers are satisfied merely to try. There's a certain status to saying, "I have my own web business," even though the web business in question does absolutely nothing, or maybe even has never gotten beyond being a distant daydream.
It's kind of like when I was trying to get into screenwriting, years back. So many writers were content to just go around saying they were writing a screenplay. Ask to see it and they would waffle a bit about how it was still in progress, not ready for anyone to see yet, etc., and they'd waffle about it for years.
And it usually never was ready, because all they wanted to do was enjoy the status of saying they were a screenwriter. The same thing goes with web businesses.
It makes you sound like a big shot to say you have a web business. But if you don't do what it takes to build a web business, you don't have one. At best, you have a vanity site, a dream, a mask.
There is no try. There is no almost. Either you do—or you do not do.
Jeff
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