Friday, July 22, 2005
What we're doing this for
I just got an email from one of my recent buyers on eBay. She was so thrilled with being able to get my son Jon's Ocean Palm Trees drawing etched in a mirror and shipped to her in Alaska. I didn't find out the whole story behind her excitement, but I assume it went something like this: she grows up in a semi-tropical region and loves the area dearly. Either she or her husband joins the Air Force and gets assigned to, of all places, Alaska. She longs for a reminder of home and goes online. She finds a mirror etched with palm trees and sailboats that reminds her of home and eagerly buys it.
She's told me parts of that, enough for me to guess the rest. But it's a neat feeling being able to bring her the joy she has expressed over finding this mirror. And it's a reminder of why we're doing what we're doing. Sure, we need to make a living and it's a great way to do it. But if we're doing things the way we should (carefully researching what people are looking for and offering exactly what fits their needs) it also brings joy to those we serve.
When I worked full-time for the company that does the etching, we came one time to the last days before Christmas, the days when the buying frenzy dies down as people realize it's too late for something shipped to arrive before Christmas. As we caught our breath from the long hours and hectic work all of us did, one of the production workers commented, "Do you realize how many people have our mirrors under their trees right now? It's been hectic, but all the work we did helped a lot of people get something special for Christmas."
Kind of puts things in perspective, doesn't it? Behind every sale is a story of making someone happy, solving someone's problem, improving—even in some small way—someone's life. That's why people are looking for what we offer. So offer them something that will do those things for them and you'll make sales—and you'll do more than just make sales. You'll make the world a little better place.
Jeff
I just got an email from one of my recent buyers on eBay. She was so thrilled with being able to get my son Jon's Ocean Palm Trees drawing etched in a mirror and shipped to her in Alaska. I didn't find out the whole story behind her excitement, but I assume it went something like this: she grows up in a semi-tropical region and loves the area dearly. Either she or her husband joins the Air Force and gets assigned to, of all places, Alaska. She longs for a reminder of home and goes online. She finds a mirror etched with palm trees and sailboats that reminds her of home and eagerly buys it.
She's told me parts of that, enough for me to guess the rest. But it's a neat feeling being able to bring her the joy she has expressed over finding this mirror. And it's a reminder of why we're doing what we're doing. Sure, we need to make a living and it's a great way to do it. But if we're doing things the way we should (carefully researching what people are looking for and offering exactly what fits their needs) it also brings joy to those we serve.
When I worked full-time for the company that does the etching, we came one time to the last days before Christmas, the days when the buying frenzy dies down as people realize it's too late for something shipped to arrive before Christmas. As we caught our breath from the long hours and hectic work all of us did, one of the production workers commented, "Do you realize how many people have our mirrors under their trees right now? It's been hectic, but all the work we did helped a lot of people get something special for Christmas."
Kind of puts things in perspective, doesn't it? Behind every sale is a story of making someone happy, solving someone's problem, improving—even in some small way—someone's life. That's why people are looking for what we offer. So offer them something that will do those things for them and you'll make sales—and you'll do more than just make sales. You'll make the world a little better place.
Jeff
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