Wednesday, June 15, 2005
Better writing through SEO
Today was a search engine optimization (seo) day for one of my client's sites. Whenever I set out to improve the ranking of a page, I'm constantly amazed at how the search engine algorithms seem to encourage better writing.
One SEO problem I constantly find in my writing is low keyword density in the body of the page. So I try to boost the density up where I want it by looking for things I can cut without cutting keywords.
Invariably, I find lots of places where I was overly wordy or included information that wasn't really relevant for the page. I cut the fat and, lo and behold, I've reached the density I want and have made the page much more useful to visitors as well.
Hey, those search engines aren't so dumb after all.
Jeff
Today was a search engine optimization (seo) day for one of my client's sites. Whenever I set out to improve the ranking of a page, I'm constantly amazed at how the search engine algorithms seem to encourage better writing.
One SEO problem I constantly find in my writing is low keyword density in the body of the page. So I try to boost the density up where I want it by looking for things I can cut without cutting keywords.
Invariably, I find lots of places where I was overly wordy or included information that wasn't really relevant for the page. I cut the fat and, lo and behold, I've reached the density I want and have made the page much more useful to visitors as well.
Hey, those search engines aren't so dumb after all.
Jeff
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