Monday, May 09, 2005
Playing detective
The last two weeks have shown quite a spurt of sales for my client, so I got to play detective today. I haven't gotten to do that much lately, as Mark has pulled me away from a lot of the tracking and analysis I had done into more of a just-the-most-crucial-tasks as he heads into his traditional slow time. But the sudden explosion convinced him to have me to pull out my ClickTracks and figure out why the first week of May has surpassed the sales from the entire month of May 2004 already.
Don't you love problems where you're trying to figure out things are going surprisingly well? I found that one set of keywords that we never had been able to get much traction for has finally worked its way into high enough rankings to be visible—and is going absolutely berzerk.
I'd been targetting it for better optimization (along with a number of other pages) for a couple of months now, and it's finally worked its way into the top 20. This month I'll see if I can get it into the top ten.
It's funny. I had almost given up on that one. I knew the sales potential was always there, but getting it the visibility it needed was the problem. It simply didn't seem to have enough related keywords on the rest of the site to give it the boost it needed. But now it's showing signs of doing what we hoped it would.
The goal now becomes to do the same with some of the other pages that have yet to fulfill their potential and to keep this one visible.
Jeff
The last two weeks have shown quite a spurt of sales for my client, so I got to play detective today. I haven't gotten to do that much lately, as Mark has pulled me away from a lot of the tracking and analysis I had done into more of a just-the-most-crucial-tasks as he heads into his traditional slow time. But the sudden explosion convinced him to have me to pull out my ClickTracks and figure out why the first week of May has surpassed the sales from the entire month of May 2004 already.
Don't you love problems where you're trying to figure out things are going surprisingly well? I found that one set of keywords that we never had been able to get much traction for has finally worked its way into high enough rankings to be visible—and is going absolutely berzerk.
I'd been targetting it for better optimization (along with a number of other pages) for a couple of months now, and it's finally worked its way into the top 20. This month I'll see if I can get it into the top ten.
It's funny. I had almost given up on that one. I knew the sales potential was always there, but getting it the visibility it needed was the problem. It simply didn't seem to have enough related keywords on the rest of the site to give it the boost it needed. But now it's showing signs of doing what we hoped it would.
The goal now becomes to do the same with some of the other pages that have yet to fulfill their potential and to keep this one visible.
Jeff
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