Thursday, May 05, 2005
A bolt of lightning
I finished the content for my client's affiliate newsletter today except for my tips and tools portion of it. I was having trouble figuring out what to write on. All the ideas I had didn't quite seem to fit an affiliate site.
Then it struck me: visit a sampling of their sites and figure out what they need by seeing first-hand their strengths and weaknesses. Duh! And how many times have I preached to focus on what your audience is looking for rather than trying to force on them what you want to pitch.
I guess it goes to show how easy it is to slip up on the basic principles of e-commerce when you focus on yourself instead of on your audience.
Jeff
I finished the content for my client's affiliate newsletter today except for my tips and tools portion of it. I was having trouble figuring out what to write on. All the ideas I had didn't quite seem to fit an affiliate site.
Then it struck me: visit a sampling of their sites and figure out what they need by seeing first-hand their strengths and weaknesses. Duh! And how many times have I preached to focus on what your audience is looking for rather than trying to force on them what you want to pitch.
I guess it goes to show how easy it is to slip up on the basic principles of e-commerce when you focus on yourself instead of on your audience.
Jeff
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