Fly on the E-Commerce Cyberwall

Tonight, somebody who does it right
Last night I told a cautionary tale about a pizza chain that took a great idea of online ordering and managed to totally mess it up. Tonight, I've got someone who's doing it right.

I got an update this evening from 1Shopping Cart, my shopping cart of choice. I've always liked the wide array of features they provide, making them kind of the Swiss Army knife of shopping carts. But they blew me away with their latest announcement.

Recognizing that having a whole truckload of features leads to a lot of people who never use those features to its fullest potential, they went out and created a separate training site packed with videos to help users make better use of all the useful features their shopping cart provides.

Great customer service—but also a great business move. They now have removed the objection of "But will I be able to learn it all?" from potential customer's minds and enhanced their credibility as a company that looks out for their customers.

It just goes to show that the smartest business strategy is good customer service.
Jeff