Fly on the E-Commerce Cyberwall

No great insights tonight, either
Went to church, a church meeting, and a dinner. Came home, checked up on the NFL draft results, ran some errands, cleaned up a few odds and ends of billable work. Not the kind of day that inspires great insights.

Well, tomorrow I hand off another bit of routine work (his reciprocal linking) to my client and get that off my shoulders. I've written up some directions on how he or someone else in his office can do it. I'll still need to write up some detailed directions on how I check to make sure that I'm getting an honest reciprocal link from the other site (and I'll share that on One Stop, too, once I write it up), and some tips on finding some more link partners (another article I'll share on One Stop).

It'll be nice to get that into his hands. Really, the only reason for outsourcing a reciprocal link campaign is to save the time. And, frankly, considering how junky most of the requests I get from most reciprocal link outsourcing companies, I'm not sure I'd be comfortable outsourcing if I was planning a reciprocal link campaign.

At any rate, it will be a relief not to be in link building anymore other than for myself. And, if you've taken the time to check, I'm not doing any reciprocal linking myself right now. My goal is to build link popularity strictly by one-way, incoming links. Time for this old dog to learn some new tricks.
Jeff