Monday, February 23, 2004
The die is cast
The time has come to stop fooling around, and with the enthusiastic support of a wonderful wife (at least I'll take her declaration of, "C'mon, Jeff, we really need you to get this business going," as being enthusiastic support), she and I have taken the step of moving our long-discussed e-commerce venture into reality. We're getting set up so far with three manufacturers whose products our still in development www.hearts-and-roses.com website will carry. That'll make for a modest but manageable start.
This weblog will record the steps we take in making our dream of running our own website gift shop a reality. Join us in our adventure. I promise you as accurate of a view as I can give not only of our successes, but also of the obstacles we face, including dealing with the irrational fears that make it so easy to let our dreams get away from us.
Contacting the manufacturers whose products we want to sell was, strangely, a source of anxiety. Fear of rejection--"what if they don't want to do business with us while our gift website is still in the development?"
Duh! They want to sell their products. We're fully set up as a legitimate business that wants to sell their product. Sounds like the neurotic nonsense of the TV detective Monk. But those kind of foolish fears are where so many dreams die. I feel a sense of accomplishment just making that step.
Repeat after me. Keep taking little steps. Keep taking little steps. Keep taking...
Expect some philosophizing along the way about the psychological factors in running (or choosing never to do anything more than dream about running) a business. With a background that follows a strange path through being an actor, a pastor, a screenwriter (nope, I never sold any, sorry to say), as well as a writer, web design and web marketer, I tend to see life through an odd combination of angles that I just don't seem able to keep to myself. Take that as a warning or an invitation.
Maybe you'll find my insights useful in starting your own business. Maybe you'll just get a chuckle out of my fears and phobias. But I hope you find this peek into one family's venture into e-commerce a worthwhile read.
Jeff
The time has come to stop fooling around, and with the enthusiastic support of a wonderful wife (at least I'll take her declaration of, "C'mon, Jeff, we really need you to get this business going," as being enthusiastic support), she and I have taken the step of moving our long-discussed e-commerce venture into reality. We're getting set up so far with three manufacturers whose products our still in development www.hearts-and-roses.com website will carry. That'll make for a modest but manageable start.
This weblog will record the steps we take in making our dream of running our own website gift shop a reality. Join us in our adventure. I promise you as accurate of a view as I can give not only of our successes, but also of the obstacles we face, including dealing with the irrational fears that make it so easy to let our dreams get away from us.
Contacting the manufacturers whose products we want to sell was, strangely, a source of anxiety. Fear of rejection--"what if they don't want to do business with us while our gift website is still in the development?"
Duh! They want to sell their products. We're fully set up as a legitimate business that wants to sell their product. Sounds like the neurotic nonsense of the TV detective Monk. But those kind of foolish fears are where so many dreams die. I feel a sense of accomplishment just making that step.
Repeat after me. Keep taking little steps. Keep taking little steps. Keep taking...
Expect some philosophizing along the way about the psychological factors in running (or choosing never to do anything more than dream about running) a business. With a background that follows a strange path through being an actor, a pastor, a screenwriter (nope, I never sold any, sorry to say), as well as a writer, web design and web marketer, I tend to see life through an odd combination of angles that I just don't seem able to keep to myself. Take that as a warning or an invitation.
Maybe you'll find my insights useful in starting your own business. Maybe you'll just get a chuckle out of my fears and phobias. But I hope you find this peek into one family's venture into e-commerce a worthwhile read.
Jeff
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